creativity ON

OFF unit is a diverse group of skillful and experienced designers, engineers and social media experts ready to help your company succeed...

we'll do what we do best, create powerful identities to help your business grow...

all you have to do is contact us.

branding & identity

effective branding is integral to any business. our creative team will listen to your needs and help you craft the perfect identity for your company. we will work with you to create a powerful image with a lasting effect on your customers. let us help you create an image they can't forget!

web design

web presence is essential to any business today. it is the most readily accessible media from anywhere at any time. an effective web presence can separate success from failure. our development team will create a website to suit your needs to help your company succeed.

logo design

the logotype is the foundation of your corporate identity. it is how customers identify with your company. our designers will learn about your business in order to create a logo that encapsulates your corporate culture and helps you establish an image.

print design

printed media is still a strong and viable marketing tool and we have ample experience in this field. we can create custom designs for your all of company's printing needs.

social media

this new frontier of business marketing offers a direct link with customers that should be part of any business strategy. let us help you maximize its potential to move your business forward.

we are...

designers, developers, engineers, social media experts and photographers working together to forge creative solutions and we are ready to work with you to get things done.

 

OFF unit - creativity ON

  • Chiyin Ng

    senior that guy

  • Adriana Aldrey

    logo maniac

  • Donna Benzaquen

    color addict

  • Justin Horn

    THE engineer

  • Daniel Gomez

    font dork

  • Minelia Manrique

    social rockstar

style vs content…

March 9, 2012 by chi

I recently watched Exporting Raymond, a documentary about bringing Everybody Loves Raymond to Russian TV… During the movie, a local artist from Moscow said that for the Russian market form and style is more important than content, using Britney Spears as an example (going so far as saying that she is, style wise, civilization at its best, hahaha).

This got me thinking… is style more important than content? or the other way around?

In graphic design we strive to use form to deliver content, in essence, combining both. So you can argue that good design is good content delivered with good style. Which raises the question, can good design be achieved without content? Is something graphically appealing good design if it doesn’t convey a message? Is it even design?

What’s your thoughts?

One thing is for sure though, in order for content to be delivered good form and style is a must.